Audience Town is a data and advertising platform that helps marketers reach customers at every stage of the home journey. They were the first to admit that the industry uses a cookie cutter aesthetic and they didn't want that at all.
With a desire to stand out from the crowd we partnered with Commit, a brand strategy agency, Pete Clayton gave the brand its personality. With a library of Gif and illustrations for every eventuality, Pete was able to tap into what makes Audience Town different.
They are a lovely, fun company to work with and for...and this was all encapsulated in "BO" the fun friendly (farting) Unicorn that can take you through the complex data world of ad tech in a clear and interesting way.