Twitch Rivals

Twitch Rivals is "The evolution of competitive entertainment"
Twitch Rivals spawns your favourite streamers in head-to-head competition in some of the biggest games on Twitch. With over 100 events happening across 200+ show days in 2021, Twitch Rivals is the #1 destination for live competitive entertainment.

The brand team at Twitch brought us onboard to create a series of explainer animations for the immersive IRL games for Twitch Rivals 2022. Each game has its own unique set of rules so both contestants and viewers needed to be primed ahead of each head to head. We created a system that scaled, captured the vibe of each game and magnified the Twitch brand.

  • Client Director & Creative Producer: Bronagh Wedderburn
  • Creative Direction: Rebecca Harrison
  • Lead Illustrator: Elisabetta Calabritto